Did You A/B Test Popup Like This?
Real results from my tests
Today, let’s talk about popup A/B testing.
We just started working with a subscription brand. One of my main focuses is to help them drive more email subscribers via popup.
Previously they did some popup A/B testing, but it didn’t move the needle. They actually didn’t know how to run a test properly.
Since taking over their popup, I’ve tested the following (note: the brand is using Optimonk popup and time length for each test is 14 days):
1. Tested CTA Button Color
Blue vs. purple (their brand’s primary colors)
Result: Purple won, with 91 form submissions and a 7.74% form submission rate.
Conclusion: Purple creates more contrast and so is more eye-catching than blue. I ended the test and kept the purple version.
2. Tested Text Description
Headline: Get 20% off your first monthly box of nappies
Variation A (current): Sign up for our newsletter list and get your promo code.
Variation B (new): Plus, receive nappy hacks, parenting tips, and updates on our new products and sales.
Result: Variation B won, with 139 form submissions and a 6.97% form submission rate.
Conclusion: The “New description” version shows more benefits of subscribing to newsletter, apart from just getting the discount code. I ended the test and kept this version.
3. Tested Social Proof
Variation A (current): Plus, receive nappy hacks, parenting tips, and updates on our new products and sales.
Variation B (new): Plus, receive nappy hacks, parenting tips, and updates on our new products and sales. Over 17,100 parents joined our fam!
Result: Variation B won, with 175 form submissions and a 6.68% form submission rate.
Conclusion: Social proof helps build trust with new visitors. Seeing many other parents have signed up for this newsletter, they trusted that “this brand is good.” So they decided to subscribe. I ended the test and kept running this winning variation.
Constantly A/B test your popup and identify what factors that help improve your form engagement.
Run each test for at least two weeks to get an accurate result.
Even a minor tweak can make a huge change. So test, test, and test. Data will show you if it works or not.
How often do you A/B test popups? What factors have you tested? Any learnings? Feel free to share with me and if you have any questions, let me know. I’m happy to help. ;)
Have a great weekend.
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😊 “When it comes to email strategy – not many people have the brain for it. Not only does Lavender have a brain built for email strategy, but she’s also got the copywriting skills to match. She’s a pro at finding (and filling) the gaps in your email experience and increasing email revenue.” Samar Owais, Founder of Emails Done Right, eCommerce Email Strategist