Did You Map Email Customer Journey Like This?

Automated email flows are triggered based off user behaviors, like subscribing to a list, placing an order, or abandoning cart. That’s why you should map out each stage your customers go through during their buying journey (a.k.a customer journey).

Once you have a customer journey, you can:

• Understand how a customer interacts with your brand

• Determine what makes them stick and buy at a specific point

• Personalize messaging to make emails relevant

• Build email flows that bring in revenue on autopilot

When mapping an email journey, I use a mind mapping tool. Miro and Whimsical are my favorite tools. But many options are available out there — just choose the one that works for you.

Two core steps:

Step 1: List all triggers/events and flows, for example:

• Subscribed to List > Welcome Flow

• Viewed Product > Browse Abandonment Flow

• Added to Cart > Abandoned Cart Flow

• Started Checkout > Abandoned Checkout Flow

• Placed Order > Post Purchase Flow

• Fulfilled Order > Upsell/Cross-sell Flow

• Started Subscription > Subscription Retention Flow

• Canceled Subscription > Winback Flow

Step 2: Map out each flow

Once you finish this step, you can turn it into an email conversion funnel like this.

Try mapping your customer journey first, and then you’ll find it easy to create email flows.

Hope this helps. See you next Friday.