How to Maximize Revenue With Welcome Offer
I’m not talking about welcome popup
Creating a welcome popup is a common way to drive new email subscribers and new customers. We make a popup with 10% off, 20% off, free gift, or whatever and set it to appear to new website visitors. When someone submits their email address, they’ll see the code immediately and/or receive it in their inbox.
Nothing is wrong with that. I’ve been using welcome popups for our clients, and they perform really well. Some even have form submission rates above 12% for months.
The question is, apart from the popup, what else do you do to make the most of your welcome offer? Do you show it on the popup only? What do you do with those who haven’t redeemed the code?
If you’ve thought of these questions and have done something to maximize your revenue with welcome offer, kudos to you!
If you haven’t, don’t worry. You can start today by applying what I tested and saw great results from below (to make it simple, let’s say 10% off is the welcome offer):
1. Create an exit intent popup with 10% off
You can create a segment of those who haven’t purchased over all time (a.k.a. who haven’t redeemed the welcome offer) and then create an exit intent popup targeting people in this segment. Use 10% off as a lead magnet.
2. Include 10% off in campaigns sent to the “Non-purchasers” segment
Whenever I send a non-sale campaign, I create a separate email to send to non-purchasers with a reminder of their 10% welcome offer.
This tactic is effective, especially for new collection email launches, customer reviews, or education-focused emails. New items excite people, social proof build trust with them, and the welcome offer gives them a little push to take action.
3. Add a conditional split “have placed order zero times over all time” in abandonment flows and include the 10% welcome offer in the email of the Yes path.
(The email in No path doesn’t have 10% off because it’s sent to those who have placed at least one order over all time. It mentions free shipping, but it’s actually not an exclusive incentive. Our client offers free shipping for all orders above $60).
That’s it. Do you have any other tactic to optimize your welcome offer’s performance? Feel free to share with me — I always want to learn from you too ;)
Have a great weekend.
❓ Have any questions about Klaviyo, ecom email, or sustainability? Tell me, and I’ll share what I know.
:: 😊 “When it comes to email strategy – not many people have the brain for it. Not only does Lavender have a brain built for email strategy, but she’s also got the copywriting skills to match. She’s a pro at finding (and filling) the gaps in your email experience and increasing email revenue.” Samar Owais, Founder of Emails Done Right, eCommerce Email Strategist