The Thoughtful Marketer

Let’s Talk About Email Experience

Let's Make it Easy for Customers to Shop via Email

An Exciting Tactic to Test for BFCM

You might like it a lot.

3 Great BFCM Emails in My Inbox

3 BFCM Email Mistakes I’ve Seen This week

Sale has come early but is it good?

5 Email Podcasts & Videos Worth Checking Out

A Must-have Shopify App for BFCM

A must-have Shopify app for BFCM

3 Popup Mistakes I’ve Seen a Lot Recently

How to Maximize Revenue With Welcome Offer

I’m not talking about welcome popup

Did You A/B Test Popup Like This?

Real results from my tests

5 Key Points to Look at When Auditing Emails

I'm not talking about flows and campaigns.

How to Use RFM Model for Customer Segmentation